Fishing

Reel-y Good Deals

You already know a bad day fishing is better than a good day at work, but did you know that VMInnovations can outfit you with the fishing gear you need to bring in an even bigger catch? From fishing boats to fishing lures, we've got the fishing accessories you need to make your Sunday catches as fruitful as they are relaxing.

Get out onto the water with our fleet of inflatable fishing boats. From single-person fishing kayaks to boats with 2 or more seats for multiple people, our USCG certified boats are tough enough to stand up to as rough of seas as you'll see on lakes, ponds, and rivers. The best part? You don't need to carry in or truck around a bulky boat or kayak. Easily carry a light and compact Intex, Bestway, or Airhead boat into even the most remote backcountry and then use an air pump to inflate it and get out onto the water in no time. Add in a pair of oars or a trolling motor to zip around the lake with ease.

Take a look at our fishing reels and rods from trusted brands like Abu Garcia, Penn, Pflueger, Fenwick, and Shakespeare. Also check out our selection of Rebel fishing lures - crankbait, top water lures, bass lures, shallow divers, no rattle rigs, and more. Expert fishermen know two things: First, the best fishing occurs right before you get there, and right after you leave. Second, the best fishing boats, lures, rods, reels, and gear are at VMInnovations.